Frame System · Vol. 01
A populist editorial poster system — printed, loud, unmistakable.

ink,

red &

paper.

Vintage Italian sports-magazine display, classical serif body, one saturated tomato red, and grids ruled in ink.

01 / 06

Palette

Four Colors, No More

Paper

#FFFFFF

Fresh newsprint canvas.

Ink

#1C1410

Warm brown-black — text + rules.

Red

#D8000F

The only accent — numerals, rules, panels.

Off-White

#F5F2EF

Alternating striped panels.

Typography

Shrikhand · Baskerville · Grotesk

stat-big

Shrikhand 400 · rotated −6° · always red

section-header

Shrikhand 400 · ink

The Printed Page

body

Libre Baskerville 400 · line 1.75 · ink

Libre Baskerville carries every paragraph — the literary serif is what makes the system feel printed, not digital.

label

Space Grotesk 600 · uppercase · 2–3px

Section Eyebrow / Metadata

Components

Heavy Rules · One Shadow

Financial grid — 3px outer + 1.5px inner double border

$24M

Revenue

Up across every region this year.

+18%

Growth

Year over year, compounding.

3.4×

Multiple

On invested capital to date.

Red leftbar card

Editorial Block

Cantilevered off a 4px red rule — the card reads without an enclosing outline.

red em-dash bullets
capped at three
serif body, mono markers

Red panel — the one stacked text-shadow

printed and pressed.

— White Shrikhand on red, stamped three times off-register.

Tilted statement + tags

loud.

Sports AnnualWine Catalogue

Frame Compositions

True 16:9 · cqw

Hero Stack· identity · 3-line tilted · left

Frame System · Vol. 01

ink,
red &
paper.

Hero Stat· statement · red panel · centered

Readership

percent recall, unaided.

Financial Grid· data · double border · the dense frame

By The Numbers

The Annual

$24M

Revenue

Up across every region.

+18%

Growth

Year over year.

3.4×

Multiple

On capital to date.

Pull Quote· quote · red panel · stacked shadow

type that
shouts.

— The system voice, printed and pressed.

Frame Rules

One Red · Square Corners

Do

Stack hero titles in 3 Shrikhand lines — at least one tilted, one red.
Make every numeral red Shrikhand; tilt statement display −5° to −6°.
Set eyebrows in Space Grotesk 600 uppercase, 2–3px tracked, red.
Build data grids with 3px outer + 1.5px inner double borders.
Use red em-dash bullets, capped at three; serif body at line 1.75.

Don't

No second accent color; no rounded corners (square only).
No drop shadows — the stacked text-shadow on red is the only one.
No font substitutes; no Shrikhand body, no Baskerville labels.
No default disc bullets; no untilted red statement display.
Don't crowd a statement frame — reserve the negative space.